A UK Generative Engine Optimisation studio for independent service businesses.
Plenty of excellent independent businesses win on reputation in person, then lose online to thin template sites and competitors who simply show up better. Frontpage AI exists to close that gap, so the work you already do well is what an AI names first.
Frontpage AI is a Generative Engine Optimisation (GEO) studio in the United Kingdom. We build and manage websites for independent UK service businesses so AI answer engines, including ChatGPT, Google Gemini, Perplexity, Microsoft Copilot and Google’s AI Overviews, can read, trust, cite and recommend them by name. Traditional SEO is the foundation the work sits on, not the service itself.
GEO, delivered as a managed website.
- We build the site itself: fast static pages an AI crawler can read in full, with no rendering barriers in the way.
- We write answer-ready content: self-contained, fact-dense passages an engine can lift and quote without losing the meaning.
- We publish the entity clearly: schema markup and consistent business facts across your site, your Google Business Profile and your listings, so engines know exactly who you are and what you do.
- We build corroboration: reviews, listings and mentions that agree with your site, because engines cite what they can verify twice.
- We keep it fresh: regular updates and new question-led pages, because stale pages fall out of citation pools.
- We measure the thing that matters: how often AI answers name you, link to you, and where you appear in the answer.
GEO is not keyword stuffing, link buying or anything that has to be undone the next time an engine changes. It is not local SEO with a new label either. SEO earns a place in a list of ten links; GEO earns a place among the two to seven sources an AI names inside a single answer. We do the SEO groundwork because a page a crawler cannot read will never be cited, but the citation is the goal.
I work with AI every day. Frontpage AI exists because excellent local businesses deserve websites that reflect their reputation and make sense to the way customers search now.
Rich is a co-founder of Frontpage AI, the UK Generative Engine Optimisation studio behind this site, and works on how independent service businesses get cited and recommended by AI answer engines. He writes most of what appears on the Frontpage AI blog.
How the studio actually works.
- We work only with independent UK service businesses, not enterprises and not online shops.
- Founder-led. The person who audits your site is the person who builds and looks after it.
- GEO is included in every plan at no extra cost, built into the page from line one rather than sold as an add-on.
- We build for AI answer engines and Google together, never one at the expense of the other.
- One managed monthly plan. No setup fees, no upsells, no surprise invoices.
- If your site or booking breaks during working hours, a human fixes it within 24 working hours.
- Everything we ship, we can explain in plain English. No jargon, no black boxes.
The principles behind the work.
- We write your pages in the words your customers actually use when they describe the problem, because that is what an AI matches a question against.
- We only claim what your site can back up. An engine that cannot verify a claim will not repeat it, and neither will we.
- A small number of the right enquiries beats a large number of the wrong ones, so we optimise for the right ones.
- We only build for independent UK service businesses, because that is the work we know well enough to do properly.
- We avoid tactics we would have to undo the next time an engine changes how it works.
- We tell you plainly what AI search can do for your business, and where it will make no difference at all.
Frontpage AI is a Generative Engine Optimisation studio delivered by Frontpage AI Limited (company no. 17267399), a company registered in England and Wales and serving the United Kingdom. All services, billing and contracts are delivered under that entity.
Legal & registration
Frontpage AI Limited (company no. 17267399), registered in England and Wales. Details are publicly available at Companies House. We are also on LinkedIn.
Standards & governance
We operate under UK data-protection law, and our handling of personal data aligns with UK GDPR. See our Privacy Policy and Terms.
Domain continuity
Primary domain frontpageai.net. Business ownership, entity and services remain under Frontpage AI Limited.
Straight answers about who we are.
The questions people ask before they get in touch, answered plainly. If yours is not here, bring it to the 15-minute audit call.
What does Frontpage AI do?
Frontpage AI is a UK Generative Engine Optimisation (GEO) studio. We build and manage websites for independent UK service businesses so AI answer engines, including ChatGPT, Google Gemini, Perplexity, Microsoft Copilot and Google’s AI Overviews, can read, trust, cite and recommend them by name. Every plan covers the build, hosting, structured data, GEO, ongoing content and monthly care for one fixed monthly fee.
Is Frontpage AI an SEO agency?
No. We are a Generative Engine Optimisation studio. Traditional SEO is the foundation the work sits on, because an AI engine cannot cite a page a crawler cannot read, but it is not the product. We are measured on how often AI answer engines name and cite you, not on keyword rankings alone.
What is Generative Engine Optimisation (GEO)?
GEO is the practice of structuring a website and the wider digital presence around it so AI answer engines can retrieve, verify, cite and recommend the business. Where SEO competes for a place in a list of ten blue links, GEO competes for a place among the two to seven sources an AI names inside a single answer. See the full GEO framework.
Who does Frontpage AI work with?
Independent service businesses in the United Kingdom: trades, clinics, salons, garages, consultants and similar owner-run firms. We do not work with enterprises, online shops or businesses outside the UK, because that is the work we know well enough to do properly.
Where is Frontpage AI based and who runs it?
Frontpage AI is delivered by Frontpage AI Limited, company number 17267399, registered in England and Wales and serving the United Kingdom. It is founder-led by James Gilbert and Rich. The person who audits your site is the person who builds it and looks after it.
How much does Frontpage AI cost?
Plans start at £88 per month for Essentials, £148 per month for Growth and £548 per month for Authority. No setup fees, no exit fees, GEO included in every plan, and the plan is rolling with thirty days' notice. See what each plan includes.
How does Frontpage AI measure whether GEO is working?
By mention rate, how often AI answers name your brand; citation rate, how often they link to your site; and position, whether you are named first or buried at the end. We define target prompts that match your services, run them regularly across ChatGPT, Gemini, Perplexity, Copilot and Claude, and report the trend each month.
Curious how we get you recommended by AI?
Generative Engine Optimisation is how we get independent businesses named when customers ask ChatGPT, Gemini and Perplexity, not just ranked on Google. It is built into every Frontpage AI site. See exactly how it works.
Explore GEO